I use policies and smart groups to deploy the Adobe Acrobat XI Pro updates. You can download the updates from Adobe as they are released: ftp://ftp.adobe.com/pub/adobe/acrobat/

I then have a smart group as follows (shown for latest version):

Application Title has Adobe Acrobat Pro.app
and Application Version like 11.
and Application Version is not 11.0.04

Finally, I have a policy that is scoped to the smart group that deploys a cached version of the update package from the Adobe ftp and a separate policy installs all cached updates on start up.

Thank you Pearlin! I'll try that!

Is there a way of making these updates run silently without having to quit Acrobat Pro?

Run the update policies at logout. May not be helpful if all of the users are using laptops where they never log out, however...

Unfortunately, it's extremely difficult to get all my users to log out for anything other than to change their passwords.

Then policy notification and deferment (with some of the scripts here on JAMF Nation) may be in your future.

When I introduced Self Service it was tremendously helpful for my laptop users.

Push a notification that updates are available and direct to Self Service. Depending on the users, if they tend to not follow the instructions ("quit before clicking Install" etc) you may need to add a script that closes the app before installing the update, although I found that was so rarely the case that such scripts were unnecessary.