Not sure if this is new or not, but I picked this up on my RSS feeds. There appears to be a way to get credit via Volume Purchase Program for iLife and iWork licenses on hardware from October 2013 onward.
This would be useful to companies that want to follow the letter of the law with licensing and want to provide iLife or iWork without using the app adoption process (which is between consumers and Apple).
https://support.apple.com/en-us/HT203022
