Jamf, JAMF, or jamf?

IndianaChris
New Contributor II

Ok! So is it Jamf, JAMF or jamf?

21 REPLIES 21

Hugonaut
Valued Contributor

jamf

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larry_barrett
Valued Contributor

If only there were some clues...
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To be fair, the Jamf web site tab DOES capitalize the J.

IndianaChris
New Contributor II

That is what I was seeing was "jamf" up top but I have seen Jamf documentation capitalizing the J.

alexjdale
Valued Contributor III

Literally every instance of the name on this page is capitalized as "Jamf" except for the logo, which is just a stylized logo.

r___
New Contributor III

hmm... gonna have to go with hamf but its pronounced Gamf

mike_paul
Contributor III

All caps is from the old school Casper Suite days as we make Jamf Pro now. But when it's a logo it is lowercase and when its used in writing the J is capitalized. Little known fact that it's actually a soft J so its pronounced "Yamf" and the pipe between Jamf and the product name is silent, e.g. "jamf | PRO" isn't Jamf Pipe Pro, its just Jamf Pro. Some of this may be less than accurate.

mm2270
Legendary Contributor II

Yeah, it's basically "Jamf", not really "jamf", though I doubt anyone would really consider the latter wrong. These items are from the bottom of every post on this site, which shows how it should be spelled.

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The all caps version shouldn't be used anymore though.

mm2270
Legendary Contributor II

@mike.paul

Little known fact that it's actually a soft J so its pronounced "Yamf"

Are you pulling our leg with that one? Because if not, then why does even your own CEO pronounce it as "Jamf" from what I've seen in videos?

seanhansell
New Contributor III

JAMF is the former name and is outdate
Jamf is the current name of the company, stylized in the logo as "jamf"
jamf is the name of the binary that sits on each managed computer.

scubasteve02
New Contributor

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sdagley
Honored Contributor II

Just throwing this out there if anyone wonders where the name Jamf came from: Gravity's Rainbow

seanhansell
New Contributor III

https://www.youtube.com/watch?v=x3pfUh1RHpA

tlarkin
Honored Contributor

Casper's Suite

donmontalvo
Esteemed Contributor II

https://youtu.be/_wHYzOzuENE?t=205

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https://donmontalvo.com

ifbell
Contributor

Just another management framework

landon_Starr
Contributor

But what about MAC? 😛

r___
New Contributor III

If you're talking about a machine address then it doesn't really matter since the important thing is spelling out the word "address" after the acronym for "clarification".

If you're talking about the Apple product then its Mac and only ever in the singular tense.

tlarkin
Honored Contributor

MAC is a makeup product or a truck

mhegge
Contributor II

Or Make Add Change

mhegge
Contributor II

GIF.....the eternal argument. But I digress. Is the capitalization issue with regards to jamf (Jamf) a style manual question. Chicago Manual Style vs APA, etc? Note: Spent a lot of my career in the AD/Marketing world and wife is a recovering Copy Editor.

donmontalvo
Esteemed Contributor II

@mhaggman wrote:

...and wife is a recovering Copy Editor.

Best post yet.

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https://donmontalvo.com