Hi @rossoneris , i'm afraid APFS is not supported by VMware yet. Look here.
We had the same Problems and ended up installing Sierra-VMs on ESX and upgrading them to High Sierra with the option "--converttoapfs NO" mentioned here.
Regards
Patrick

To clarify, you want a High Sierra ISO to use for virtualization on a Windows machine running VMWare? That's going to be a little more involved than if you are trying to do this in VMWare Fusion (virtualizing on a Mac host). If you are using Fusion, you can just drag and drop the High Sierra installer.

So it is not possible to get running with a normal vmware player and a iso of a mac ? - must be vmware fusion instead?

It is not allowed to run macOS on non-Apple Hardware. Either you install VMware ESXi on a MacPro or MacMini or use VMware Fusion.
Fusion should work with APFS, ESXi only supports HFS.

As I read vmware fusion you run windows on a mac ? - I need the opposite, to run Mac on windows. So I am booting up windows 10 and then in a window I run Mac OS

Hi @rossoneris ,
again, it is not allowed to run macOS on non-Apple-Hardware. Therefore i can't follow your point on running macOS on a Windows-Machine. You need Apple-Hardware to either run ESXi or macOS directly. On both you can then run many instances of virtual machines with macOS.