One method for deploying is mentioned here:
https://jamfnation.jamfsoftware.com/article.html?id=319
The short story is that if you have Casper 9.2 or later, you can simply drag and drop the "Install OS X Mavericks.app" into Casper Admin. (I use the DMG that is created for updating existing devices via Self Service.)
But recently I've been using AutoDMG for my base OS for Casper Imaging because it's so magically awesome. Currently I have one base OS for Late 2013 retina MBP (10.9.1 Build 13B3116) and another for other Macs that support 10.9 (10.9.1 Build 13B42). Once I get in a Late 2013 MacPro, I'll have to create a 3rd base OS installer.
https://github.com/MagerValp/AutoDMG
Use AutoDMG to create the OS + any Apple Updates into a DMG file. Then drop it into Casper admin and use it exactly like you used to use a "Compiled" dmg for your Base OS. The only extra step is to set the priority to 1. Do not checkmark the "This is a OS X Installer or Adobe..." option. Using this method will create Recovery partition too. (I haven't tested if this can be the source for updating existing pre 10.9 devices via Self Service yet.)