MySQL 5.6 installs 32bit binaries on 64bit system

Valued Contributor

I'm building out a new JSS on Win2012r2. The MySQL download page indicates that the installer is 32bit but will install both 32 and 64bit binaries. The resulting msi installer seems to be installing 32bit files on by my 64bit capable VM. As a result the MySQL service will not launch. What am I totally missing here?

I see a 64bit ZIP archive available to download, I'm just not familiar with how to install that way.